Humans Making Podcast for Humans (For Now)

Hello, fellow humans!

Lately, we’ve loved the new capabilities and opportunities that technology provides in podcasting. While it may feel daunting and dizzying to keep up with the ever-evolving nature of the podcast world (videocasts, live streams, and transcription tools…oh my!), we remember one thing: the power of human connection. When you strip all the fancy editing and production frills away, it’s really about humans sharing their unique stories. Here at Podfly, we’ve accumulated a wealth of experience and insights into the ever-changing landscape of podcasting, and we're here to share our knowledge with you, but in like a fun, human way.

Embracing diversity in human storytelling enriches podcasting as an industry and benefits those participating in it—quite literally. At Podfly, we've witnessed hundreds of clients exceed their podcasting expectations, whether that means gaining more customers, securing speaking engagements, increasing income, or doing what we love the most—making new friends and connections around the world.

Diverse Perspectives - We Love That!

The shift towards personal brand narratives over corporate branding has unlocked a world of possibilities for podcasters from all walks of life. No longer shackled by corporate messaging, podcasters now have the freedom to share their personal stories, passions, and expertise. This newfound diversity adds vibrancy to the podcasting world and enables listeners to connect with a wide array of voices and experiences.

Podcasters with different niches can unite over the magic of storytelling, forming communities and networks that transcend traditional boundaries. Whether it's a podcast discussing politics, relationships, or even niche hobbies like stamp collecting (please do NOT underestimate how genuinely excited you are about potential new stamp-collecting podcasts), there's something for everyone in the podcasting realm. And it's this diversity that makes podcasting such a dynamic and engaging medium.

Many of our clients have fully embraced podcasting as a lifestyle, making it their full-time gig. For others, it's a delightful upgrade to their hobbies, something they dip into while balancing other aspects of their lives. We've had clients recording podcasts while hiking, on a retreat in Costa Rica, and exploring the Canadian wilderness.

Human Stories of Podfly Partnerships

At Podfly, we're proud to partner with a beautifully diverse range of podcasters. Take, for example, an Angus beef podcast where ranchers share their expertise on breeding cattle and sustainable farming. Or a show based on early childhood education, which offers valuable insights into childcare management for principals and leaders running their schools.

But it's not just about the content but the connections we forge with our audience. One of our long-time clients, How to Decorate's "Trials and Triumphs" episodes, is a perfect example of this. Listeners laugh, cry, and commiserate with the hosts as they navigate home decorating challenges.

The Finest City show takes it a step further, exploring the human narrative between Tijuana and San Diego this season. By sharing stories of culture, history, and identity, this podcast fosters understanding and empathy among its audience members.

Through our many partnerships, we're amplifying the voices of those making an impact in their respective fields. We're taking people already making a difference and giving them a platform to share their stories with the world.

Podcasting Is Fun. Like Really Fun.

Podcasters come in all shapes and sizes, and that's what makes them so special. Whether you're the life of the party or a software developer who sees the light of day once a week, your quirks and unique perspective are what make you stand out.

While you focus on letting your authenticity shine through and embracing your imperfections, let us handle the perfection in your audio, branding, and presentation. That's where Podfly can step in! Our team of experts is dedicated to helping you tell your story in a meaningful way, connecting with your audience on a human level.

Podcasting is more than just a medium; it's a platform for human connection and storytelling. By embracing diversity and humanity, we can elevate podcasting to new heights, creating a tapestry of voices reflecting the human experience's richness and complexity. So, let's celebrate our differences, share our stories, and connect with one another in this wonderful world of podcasting.

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Meryl is an accomplished Senior Copywriter, Guest Booker, and Project Manager based in Burbank, CA, with an impressive career spanning nearly a decade in the podcast industry. Holding a degree from the prestigious Newhouse School of Communications at Syracuse University, Meryl is not only well-versed in the art of crafting captivating content but also a passionate podcaster and creative enthusiast at heart. Recognizing the significance of bringing your creative vision to life, she places immense value on being part of a dedicated team that shares your passion and empowers you to achieve your goals.

With a diverse portfolio, Meryl collaborates with clients across a broad spectrum of industries, including health and wellness, comedy, spirituality, and tourism. Her versatile expertise allows her to cater to the unique needs and objectives of each client, whether it's capturing quotes that sum up the heart of a conversation or helping them book their dream guests.

In her off-work hours, Meryl performs stand up comedy all over LA and beyond, and loves traveling to new places. 

Hot Mic: Building a Studio for a Spicy Conversation

The podcast studio we made for Enfuce has all the features you’d expect, and a few you wouldn’t.

It’s got microphones, three of them suspended just below the ceiling to be adjusted as needed, yet conveniently out of the way for hand talkers. It’s got a Zoom recorder capturing the audio locally and an iRig connecting everything to Riverside, our recording platform of choice. But there are also real pine benches, an oak leaf whisk on the wall and a metal brazier full of volcanic rocks capable of withstanding incredibly high temperatures, even though they’re rarely called upon to do so. These out-of-the-ordinary elements aren’t lost on the studio’s occupants, who, despite knowing full well what to expect, always seem to take a moment to remark, as one guest did, “It IS hot. I promise you, it’s a real sauna.”

Five months ago, in June of 2023, the Finnish fintech firm Enfuce launched a company-wide rebrand. They wanted their organization to look different because, to be perfectly frank, they are different. Their founders are unapologetically opinionated and have a, let’s call it “colorful” way of expressing it, but perhaps most transgressive of all they’re both women. Their company hails from Finland, which isn’t normally a place that comes to mind when one thinks of either finance or tech. And they wanted to do something different in a field that, they’ll be the first to admit, can be stodgy, jargony, monotone and chronically lacking in fun. They wanted to show that they were a company, as Nicole Heringer, VP of Brand and Communications put it, “with happiness built in.”

Nicole Heringer, VP Brand and Communications at Enfuce

Right off the bat they knew exactly what kind of podcast they didn’t want to make.

“We knew we didn't want to do a traditional podcast or at least a traditional podcast in the sense of the kind of ones that we've taken part of as guests, which is you do a Zoom call and it's nice, but it's not special. It's not memorable, it's not an experience,” said Nicole. “And this is how we got to talking about ‘how do we make our podcast an experience?’ And this became, well, what if we do it in a sauna?”

Now at Podfly the only thing we love more than a challenge is the opportunity to do something really unique and just plain, well, weird. So when the team from Enfuce approached us, secretly hoping that their pet project wouldn’t get tossed out for being too complicated or too strange, producer Alex Benedon, writer Isabelle Lee and Podfly’s technical director Josh Suhy all essentially said “hell yeah.”

The actual physical sauna was built by a company in Finland. While we’re always up for the unusual sauna construction is a little outside our wheelhouse, although given the fact that these Finns also took this idea and ran with it they’re clearly our people. The actual construction of the booth was true to its Scandinavian roots, including real wood benches and a functional heating system. For our part we were determined to get the sound exactly right, which wasn’t exactly a walk in the park, especially considering we would be engineering the recording of these sessions from halfway around the world.

“Engineering was a trip,” said Josh, who also served as the lead engineer on this project. Adding a layer of complexity, Enfuce wanted the conversations in the sauna to not only be recorded locally for later listening around the world but also heard in real-time by audience members at the conferences their very unique studio would be travelling to. In other words, this particular sauna had to record audio remotely from the other side of the world, broadcast it locally for curious onlookers, and then be broken down and reassembled in an entirely different country to do it all over again.

“It was the first time I've ever done anything like that, so I was super nervous,” Josh added, describing a setup that would probably be a first for many podcasters, no matter how long they’ve been in the business.

The solution wound up being a combination of local recording to an SD card and an audio channel running to Riverside, although that wasn’t the solution we just happened on by luck. “I was hoping I could record locally and connect as an audio interface at the same time,” Josh said, recalling one of his earlier stabs at the puzzle. “But it was one or the other, so, to pivot, the iRig idea came to mind and worked fairly well.”

Corey Coates, our CEO at Podfly, even recalls being brought in to bat ideas around as we tried to crack this problem. “Josh was texting me for days, anxious, worried, but never giving up on solving it,” he recalled. It wasn’t easy by any means, but we recognized a kindred spirit in our client, looking to loudly and boldly do something different because they just couldn’t fathom being ordinary. So we contemplated and experimented, gradually stripping away the ideas that didn’t work until we found one that did.

When the studio was unveiled at a conference in Amsterdam, both Nicole and Josh remember being unsure how this unusual idea would be received.

The eventual technical solution we landed on involved mics running into a tech booth where a Zoom H6 recorder would capture sound locally, and an iRig single-channel interface would connect to our recording platform. That way, Josh could hear everything that was happening in real-time and direct the Enfuce team in making any adjustments. The real mystery, though, was what the guests would think of a studio that wasn’t just aping Scandinavian culture but was, in fact, a fully functioning Sauna.

According to Nicole, the idea ultimately wasn’t for everybody, as no ideas really are.

The people who got it, loved it.

“I think they love the uniqueness of it,” She said. “There's a specialness to it. We cherry-pick guests to make sure that they'll fit the format of the show. I think maybe not everybody would feel comfortable talking about something so directly, but the guests that we have brought on love it. They're excited by it. We had one guest who was going to record and then couldn't do it, but then when they saw the studio at the event in Amsterdam, they were like, ‘Oh my God, I didn't realize this was it.’ So we did it on the spot. We had already had the script created because magically, when he saw the magical sauna studio, he was ready to go.”

“It's a combination of the content. It's a combination of the right guests,” she added. “It's creating a setting that is experiential, and this is also part of our brand. We create experiences. Since that first event in Amsterdam our events team [has] been building experiences across Europe that we're becoming known for, and it's kind of changing the game in terms of FinTech marketing, and the podcast is part of that.”

Josh, for his part, remembers being very, very relieved. “It was that sigh of relief once it was running and sounded good and things were fine,” he recalled. “That house of cards where you slowly back away once it's set up and hold your breath and smile.”

Denise Johansson, Co-founder, co-CEO at Enfuce & Podcast Host for ’In The Hot Seat’

In the end, the sauna is more than just a novelty.

The setting allows the show’s host and Enfuce co-founder, Denise Johansson, to be her natural, uncensored Nordic self and discuss issues with the frankness that is one of her company’s core values. “Denise [is] unapologetic and bold,” said the podcast’s writer, Izzy, with a chuckle. “She swears a lot and says what she’s thinking at all times.” But the sauna is also a tacit permission slip for the guests to let their hair and their guards down, to be real in a way they might not be in front of a computer screen. Nicole is adamant that they never want to do a podcast over Zoom because, as wonderful as some of those conversations may be, they weren’t the experience she was looking to create. They wouldn’t, in other words, live up to the podcast’s very fitting name, In the Hot Seat.

In just the few months since its debut, the podcasting sauna has already made quite an impression. “It's just kind of wild when you launch a brand, not even six months ago, and you have event organizers calling you up being like, please, please, please, what do we have to do to get you to come here?” mused Nicole. That’s how the sauna studio booked its next scheduled stop at a conference in London, with more to follow in the coming year. Nicole also described travelling these days with a dedicated podcasting suitcase full of equipment she can now set up and break down like an old pro, with the good folks at Podfly on call and standing by, just in case.

As for the sauna, it’s currently slumbering at a warehouse in Switzerland, and it is awaiting its next highly anticipated experience. In the Hot Seat is live and out in the world as well, launching its fourth episode earlier this month. As for us, we honestly couldn’t be happier with the way things turned out. Any chance we get to make a podcast so perfectly suited to a client’s needs is one we’ll happily take, no matter how many hoops we need to jump through or puzzles we need to solve. It’s rarely easy or simple, but the reward is always worth it, and at the end of the day, it’s just one more bit of proof that good things happen when you sweat the small stuff.

In the Hot Seat is candid, irreverent and tackles top-of-mind topics from across tech, startups, and the payments landscape. Always straight-talking and always open-minded, this is a podcast that is conversational and uncensored, bold and unexpected, relevant and thought provoking.

Available wherever you get your podcasts

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Greg Benson, Writer/Producer

Greg Benson

Writer, Producer & Host - Podfly Productions and HRN. Spirited Award Winner for Best Broadcast, Podcast or Online Series

Greg Benson is an award-winning writer, producer and occasional podcast host based in Brooklyn. Pivoting from a career running New York City bars and restaurants to running bar and restaurant podcasts to helming podcasts of all shapes and sizes, Greg has over seven years experience in audio storytelling as well as a degree in film from The College of William & Mary. Greg is a passionate, detail-oriented and committed storyteller who believes that a good narrative has endless power to spark unique thought and to bring people together.

When he’s not in front of his laptop Greg can be seen jogging on one of New York’s many bike paths, ducking into one of its many theaters, and enjoying the occasional cocktail.

Good Teams/Bad Teams

“None of us are as smart as all of us.”

— Ken Blanchard

Great minds in business, psychology and academia have proven empirically what you and I sense intuitively:  great teams perform best when teammates like each other and enjoy working together. This is especially true in Podcasting.

Sure, it sounds all touchy-feely kumbaya, but seriously, there’s science to it.  Okay, science and kumbaya, sue me. But for the purpose of this conversation, let’s talk about the science.  

A team without that mutual sense of ‘like’ can get bogged down with internal tensions and petty rivalries…

According to the Harvard Business Review, teams yield better results when teammates like and respect one another.  They devote more energy to their work, they’re palpably more creative, and more satisfied with their job, less prone to burn out, and less inclined to move on. 

One reason is mission focus.  A team without that mutual sense of ‘like’ can get bogged down with internal tensions and petty rivalries, while a like-balanced team is busy opening a can of whoopass on its external competitors. 

Sometimes talented teams fall from the sky.  But they can also be built, through shrewd management. Writing in Fast Company, psychologist Tomas Chamorro-Premuzic cites three characteristics of teammates: ambition, creativity/openness, and conscientiousness, noting that great leaders understand how to balance the three.  The most conscientious teammate, for example, is naturally disposed to respect goals and deadlines. Well Shazam! There’s your project manager.

So why is this especially important in Podcasting?

Because podcasts are the most intimate, most relational of media.  Host and listener are linked one-on-one by human voice, with all its nuances, shared, not on a screen across a room, but directly in one’s ear.  And with the images and ideas it stirs in the listener’s imagination, it’s the most visual of all media. A podcast made with skill and passion rarely gets in its own way. A podcast made by a dysfunctional team, like a knockoff sport coat, can never achieve the same kind of connection.

The production team’s relationship to a client is no less crucial.  Everyone must be in sync, like the silky pucketa pucketa pucketa of a Rolls Royce engine on a vintage aircraft. 

Everyone must be in sync, like the silky pucketa pucketa pucketa of a Rolls Royce engine on a vintage aircraft. 

And if they’re not?  Even Dream Teams fail.  I’m talking to you, 2004 Yankees.  And you, the movie cast of Cats.  And you Taylor Swift and Matt Healy. And, well, Calvin Harris. And Joe Alwyn. And Tom Hiddleston. And Harry Styles.

Regardless of your team’s individual talents, when a puzzle piece doesn’t fit you can’t just slam it into place with your fist. All right, yes, you can. But you’re going to have to explain what the parrot’s beak is doing swimming with that pod of whales. 

It’s when a team can’t find that relational balance that science applies its knee to the groin of kumbaya,  providing actionable means of correction. A dysfunctional team should be quickly dismantled, its flaws identified, and then rebuilt.  Was the balance of  creativity/openness sufficient for teammates to build on one another’s ideas?  Was competitiveness focused within the team instead of outward? Was the project leader the right jockey for the horse?

But what if the problem is external? What if a team’s working well, but they can’t get in sync with the client?  Serious business, but the principle is the same. Some careful analysis should be made, all options exhausted, and if no remedy seems possible, it could be time to part ways with the client. 

Science, and countless case studies have spoken:  relationships matter. Not just here and there, but in every facet of the podcast.  Getting a team 80% right won’t do.  That’s no better than hearing:

PILOT: (aircraft P/A):  Ladies and gentlemen, rest assured that our flight mechanics have completed an exhaustive inspection on some of this aircraft.

Mike Tennant is Podfly’s Creative Director

Mike’s the creative force behind award-winning podcasts including Down and Back for the American Kennel Club, NASDAQ’s World Reimagined, IBM Blockchain, Trailblazers with Walter Isaacson, and CBC’s The Age of Persuasion (he also co-wrote the eponymous best-selling book). He’s been honoured with Clios, Crystals, Icons, London International Advertising Awards, Radio Mercury Awards, and New York Festivals Gold Medals.

His kids still wonder what he does for a living.

Video Killed the Radio Star

To video or not to video?

However, audio by itself fosters a unique intimacy. When listeners focus on the content without distractions, they can use their imaginations and multitask, giving podcasts a strategic advantage of visual media when it comes to fitting into busy lifestyles. And what will happen when we get other senses involved, like haptics? 

Coupling your audio with a visual element can provide a more immersive experience for viewers, letting them experience facial expressions, gestures, and visual cues that can deepen understanding and connection. Video also boosts discoverability, because it makes TikTok sharing possible.

She envisions a dynamic, and even more intensely personalized audio future. 

This episode contains a new “labs” segment, an experiment where Neleigh and Josh perform a visual rhetorical analysis of Queen’s 1985 Live Aid concert, from which we learn that video requires additional visual communication skills. Exactly what are your background, hairdo, and earrings communicating?  

This episode contains voices from a number of smart people, including Diana Opong, Jackie Huntington, and Stacey Copeland, who participated in our production calls, as well as Matja Ilias, Sam Pigott, and Ivan Capalija, podcast fans we spoke with in a bar in Williamsburgh, Brooklyn. 

In the height of the pandemic, Lara Ehrlich, author of the story collection Animal Wife created her conversation series Writer, Mother, Monster as a live, online Youtube and podcast conversation series about why she chose Youtube first, and how she ‘multipurposes’ content into audio only podcasts to reach audiences where they are. 

Neleigh Olson gives us a quick ethnography of Joe Rogan’s podcasts on Youtube. 

We speak with Siciliana Trevino, filmmaker and creator of the world’s first augmented reality podcast for Bose bone conducting headphones, which uses haptics. Siciliana takes an audio-first approach to filmmaking, and is passionate about new media.

The Big Takeaways

Lara Ehrlich

“Personally, I like expressions. I think really close watchers of Writer, Mother Monster will see that embarrassingly I tear up a lot, because these conversations can be very challenging”

Lara is the author of the story collection Animal Wife, and the host of Writer Mother Monster, a conversation series devoted to dismantling the myth of “having it all” and offering writer-moms solidarity, support, and advice. She is also the founder and director of Thought Fox Writers Den, which builds community and supports writers of all levels with in-person and virtual classes, workshops, coaching, and more.

“I love the moment, and I see it too, that moment where someone’s not quite sure if they can say what they’re going to say. And, and I try to remind them that this is a safe space and you know, everyone listening is out there because they feel the same way.”

Siciliana Trevino

“And I thought, okay, we’re gonna do War of the Worlds in and build this world in radio, and the Martians are now here for our memes. So all of the components of the game would rely on audio memes from, you know, the golden age of YouTube”

Filmmaker Siciliana Trevino is a recognized leader in immersive tech. She brings over a decade of experience collaborating with global brands, startups, entrepreneurs, and community organizations to drive high impact results using the latest innovations in tech including AI, Web3, virtual and augmented reality. She is the creator of the world’s first augmented reality podcast “HG Wells War of the World’s Invasion.” She is also the creator and cohost of the Zero to Start podcast, about VR development for beginners.  

“So I think you could see yourself in a few years, you know, being in the holodeck in VR or on your couch, and you sit back and you say, you know, I want to listen to a podcast  in a natural setting that’s gonna make me feel positive. Or I wanna listen to a horror, um, podcast so you can tell, and I want it read by, you know, um, Stephen King.”

— Siciliana Trevino on the rise of AI

“It’s unprecedented the amount of disruption that’s going to occur around what we listen to.”

— Siciliana Trevino on the rise of AI

Contact Us

Tell us what you really think, by emailing PodflyCalls@gmail.com.

Or check us out online:

• Neleigh Olson

• Kate Pigott

• Josh Suhy

Do podcasts stand a chance against Tik Tok supremacy?

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Viral audio borrows cool from pop music and pop culture. Charlotte Shane calls this “brainfeel” in her recent Times Magazine article.

Our brains are happiest when something we already like is the vector for new learning. Similarly, pop music borrows cool from licensing old hits, according to Switched on Pop co-host Charlie Harding, after recent precedent ended from the kind of liberal sampling that enabled hip hop and rock to flourish.

So is Tik Tok the last bastion of the mashup? Finally, audio engineer Matt Yocum talks mixing with Dolby Atmos. Is centering the listener in a 3-D space the bridge to audio for augmented reality?

If you dig us, please subscribe, review, and share — it really helps. And thanks!

The Big Takeaways:

• Do podcasts stand a chance against Tik Tok supremacy? Are podcasts even in the running? Tik Tok works because of the virality of its audio memes, but how do audio memes work? Some rely on pop music, others reference pop culture, but most, if they’re successful, use popular audio to say something new, or to say something old in a new way.

• Writer and publisher Charlotte Shane wrote a piece for the New York Times Magazine called “Why Do We Love Tik Tok Audio Memes? Call it ‘Brainfeel’.”

Charlotte breaks down why certain memes work, like Chris Gleason’s “They’re Not Gonna Know; They’re Gonna know.” Neleigh, our resident expert in pop culture, also breaks down this meme into its syntax and anaphones and gets real nerdy on us.

“If we get it right, but then there's even more information that kind of accompanies us accurately predicting what was coming next, then our brains are just like, “Holy cow. Whoa, like. This is a big opportunity to learn something.”

“But I just think that Tik Tok’s algorithm is so superior and of course it has way more users. So I do understand why people are afraid of its power. Cause like we, we probably should be. It's ability to influence culture right now [...] feels to me like absolutely unprecedented. I don't know what anyone could point to that would be like that moves as fast and diffusely through countries.”

“I think podcasts definitely have an aura of they're like upper class compared to TikTok, it's like they're actually like not for the masses, even though obviously they are.”

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Neleigh Olson, pop culture expert, lecturer at University of Louisville, and co-host of our show, breaks down the syntax of Nobody’s Gonna Know, including the nineties reality TV fight music, and the “anaphones” that reach into listeners brains to create significance.   

“Even this meme that I looked at – the “Nobody’s Gonna Know” – ironically, nobody does know where the original came from, right? I had to look it up [...] and the whole point is that it’s morphable, it’s a shape shifter.”

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Charlie Harding is the co-host of the podcast Switched on Pop about the making and meaning of popular music. He shares with us his recent deep dive into the rise of the interpolation in popular music. In the last five years, there have been twice as many interpolations than in the five years previous. Why is this? What does it mean for pop music? And for how we make culture?

“An interpolation isn’t a cover; It’s not a sample; It’s taking pre-existing material and making something new with it.”

"One of my friends that I spoke with, songwriter Jenny Owen Youngs, she said that, “There's no hook that hooks you better than a hook that's already hooked you”

“And people are doing this because they want things to go big on Tik Tok. That’s 100 percent the strategy.”

“I think a great culture podcast can help slow culture down when culture moves so quickly. Even if it's something very silly, like explaining a meme, it can be very rewarding to okay, wait, let's look back. Like, how did this whole thing happen?”

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Matt Yocum, supervising sound editor and rerecording mixer, edited The Left / Right Game by QCODE, one of the first shows to ever be produced in Dolby Atmos surround sound.

“Like a lot of people consider sound design to be a technical craft, because we're using computers, we're pushing faders, twisting knobs. But at the end of the day, it's actually the thing that ultimately helps you feel identified with a character as opposed to feeling like a third person viewer.”

“One of the coolest things about Atmos is that, like, truly, it wasn't really built for one form of content or another. It's just a tool. And to that end, anybody can take advantage of and find new and innovative ways to use that tool. It's really an open sandbox.”

Podcasts already use audio memes, like for example, catch phrases, laugh tracks, sound effects, and the way our show borrowed signifiers and codes from “Wait Wait, Don’t Tell Me” for the game show we hosted in Episode 2. But podcasts do not have the virality that Tik Tok audio memes have, and that is because our form is interested in, and has a reputation for, slowing culture down, and making sense of it. As Dr. Sylvia Chan-Olmsted said in Episode 2, different media gratify different needs, and occupy different spaces in a consumers’ media landscape. So podcasts may benefit from the two competitive advantages of being audio first and of being brainy and slow. Wishful thinking? Only time will tell.

Sorry we had to kill Neleigh-bot. This episode was too meaty for the sci-fi treatment. That said, it’s important we flag that her opening text is adapted from text suggested by GPT-3, which was made widely available in early December. You can sign up to try it, if you dare, here.

Contact Us

Tell us what you really think, by emailing PodflyCalls@gmail.com.

Or check us out online:

• Podfly Productions

• How Does Tomorrow Sound

• Neleigh Olson

• Kate Pigott

• Josh Suhy